Business of Cinema × Ethereum co-founding team present

BeFreeWeb

Own your network.
Power back to the people.

BeFree is a community-owned, decentralised network for everyone: communities, creators, brands and IPs. Own your network, your identity, your data and your revenue.

50+Creators already onboarded
9.9B+Engaged views across the network
42.7M+YouTube subscribers
2005Building India's fan communities since
EarnFans earn rewards
SpendUnlock experiences
SupportBack creators directly
PlayGames, polls, challenges
OwnBe part of the journey
The journey

We brought India online once, on Facebook and YouTube. Now we're bringing it home.

BeFree didn't start at a hackathon. It started with India's first online audiences, and it was born inside the Ethereum community.

▶ Watch every talk on the BeFree YouTube channel →
  1. 2005 – 2026

    Business of Cinema

    Two decades at the heart of Indian entertainment. Business of Cinema has marketed 300+ films, plus music albums and brands, and built the country's first online fan communities. The same team, the same network, all the way to BeFree.

    300+ films marketedMusic albumsBrandsStudios & celebrities
  2. 2009 – 2012
    Facebook & YouTube

    The mass migration online

    In Facebook and YouTube's early days in India, Business of Cinema brought celebrities, brands, movies and studios onto the platforms and drove the mass migration. India's first live stream with a celebrity, then live streams with Aamir Khan, Shah Rukh Khan and Adnan Sami.

    Built by Business of Cinema

    We started their pages. We took them live.

    Official YouTube and Facebook pages set up and run by BOC, from the first upload to the first live stream.

    + many more actors, films and studios. From 2009 to 2012, we mass-migrated Indian fans to YouTube and Facebook.

    YouTube partner network · 30+ channels · 9.9B+ engaged views · 42.7M+ subscribers

    YouTube Content Manager · BusinessOfCinema · partner channels
    BOC partner channels with engaged views and subscribers, part 1 BOC partner channels with engaged views and subscribers, part 2
  3. May 2018 · Ljubljana
    Ethereum Swarm Summit

    BeFree is born

    Anand Jaisingh, founder of Business of Cinema, Taylor Gerring, Ethereum co-founder, and Dr. Daniel Nagy, founding father of Ethereum Swarm, together with the Ethereum Swarm community, come together to form BeFree. The lesson becomes a protocol: the people who build a network should own it.

    AJAnand JaisinghFounder, Business of Cinema
    Taylor GerringTaylor GerringCo-founder, Ethereum
    Dr. Daniel NagyDr. Daniel NagyFounding father, Ethereum Swarm
    Ljubljana 2018The Ethereum Swarm community
    Ljubljana 2018At the Swarm Summit
  4. Nov 2018 · Prague
    Devcon4

    First live on stage

    The first BeFree prototype: a demo of social on Ethereum Swarm, showcased at Devcon4 in Prague (Oct 30 – Nov 2, 2018) by Taylor, Anand and Daniel.

    On stageBeFree · Social networks for all of us
    ▶ YouTube Devcon4 · Prague 2018First BeFree social network demo
  5. May 2019 · Madrid
    Swarm Orange Summit

    Prototype 2

    The second BeFree social network prototype and the BeFree invite system, shown at the Swarm Orange Summit in Madrid (May 23–25, 2019).

    ▶ YouTube Swarm Orange Summit · Madrid 2019BeFree social network prototype 2
  6. 2022 · Ibiza

    BeFree goes global

    The Ethereum Swarm team and the BeFree team meet in Ibiza and connect with the community there. Golshifteh Farahani joins as BeFree's global brand ambassador, taking the network beyond India.

  7. Now

    Open to everyone

    50+ creators joined, ready for testing now.

What is BeFree

BeFree is the network where the community owns the platform, and everyone owns their own network: communities, creators, brands and IPs.

Your people connect and pay you directly, via UPI, card or crypto. Your content lives on decentralised infrastructure. Your identity is verified on Ethereum. Nobody can ban you, throttle you, or take your community away.

YOU OWN

Your identity

A verified on-chain identity. Portable, impossible to fake, impossible to delete.

YOU OWN

Your data

Stored on decentralised, encrypted infrastructure. Never sold behind your back.

YOU OWN

Your network

Your members, fans and customers are a portable asset. Export them anytime. The relationship is yours.

YOU OWN

Your revenue

Every subscription, ticket, collectible and sponsorship flows to you directly. No platform skimming, no thresholds, no holds.

The network behind it
BUSINESSOFCINEMAMEDIA. FANS. CULTURE. SINCE 2005.

Before anyone talked about owning networks, we helped build them. Business of Cinema brought India's audiences onto the platforms. BeFree brings them home, to networks they own.

✓Marketed Facebook and Google in India in the early days
✓Helped drive the mass migration of Indian audiences online
✓India's first live stream
✓Early YouTube partner channels and Facebook Live streams
✓Live streams for Aamir Khan, Shah Rukh Khan and Adnan Sami
Business of CinemaTwo decades of Indian entertainment
Community-driven · Decentralised

Not a company you trust. A network you own.

Ethereum logoEthereum
Identity & ownership

Ethereum

Identity, creator tokens, revenue splits and governance run on transparent smart contracts. Owned by the community.

Livepeer logoLivepeer
Decentralised video

Livepeer

Video is streamed by thousands of independent nodes. No single party can censor or demonetise you.

IPFS logoIPFS
Content addressing

IPFS

Every post, track and file gets a permanent content address. It can't be quietly swapped or deleted.

Privy logoPrivy
Sign-in & wallets

Privy

A real wallet for everyone, no seed phrases. Export to MetaMask or any wallet, anytime.

Community-ownedMembership holders co-govern the network's future.
Open by defaultTransparent splits. Every party sees the math.
UnstoppableSurvives even if BeFree the company disappears.
Earn by contributingUpload, share, invite. Build it, own it.
For everyone

Everyone builds a network. Now everyone owns one.

BeFree isn't only for creators and fans. Any group of people who gather around something they care about can own the network they build.

01

Communities

Clubs, collectives, DAOs and fan groups. Own your members, run your own economy, govern together.

02

Creators

Artists, actors, athletes and influencers. Your audience, your content, your income, on your terms.

03

Brands

Reach people directly and transparently. Build a customer network you own instead of renting attention.

04

IPs & franchises

Films, shows, music catalogues and sports. Turn a fanbase into a community that shares in the story.

05

Sports

Teams, leagues and athletes. Turn supporters into members who share in every season.

06

You

Everyone else. Own your identity, your data and your connections, and earn from what you bring.

Early access · India → the world

Be free.

Join the communities, creators, brands and IPs building a network everyone owns. No landlords. No middlemen.